Some ideas need three words. Some need three pages.
Either way, the job is the same: make people want to keep reading.
Every project begins with the strongest idea I can find, then gets exactly as many words as it needs.
CAMPAIGN CONCEPTS
Every campaign starts with a bigger idea. These concepts explore how a single headline can establish the voice, tone, and strategic direction for everything that follows.
Fleabag
Hot. Mess.
Embracing Fleabag’s messiness instead of cleaning it up, capturing the wit, chaos, and vulnerability that made the show unforgettable.
TodayTix
The best of Broadway is just a tap away.
Making Broadway feel less transactional and more like an invitation to discover your next favorite show.
Beat The Bomb / Haunted Mission
The game night you’ve been dying for.
Treating a Halloween attraction less like an escape room and more like the world’s most chaotic game night.
Lizzie the Musical
She slays.
Reclaiming one of history’s most infamous women through the language of modern pop culture.
Kate
Kate Berlant is Kate Berlant in Kate
Leaning into the joke that the performer and the performance are intentionally inseparable rather than trying to explain it.
Marcel on the Train
Before he changed the world, he had to survive it.
Introducing audiences to Marcel Marceau not as a legend, but as the young man who became one.
KANSAS CITY ROYALS
A city gets excited about a season because it gets excited about its players first. Ahead of the 2022 season, I developed this out-of-home campaign that turned players’ biggest accomplishments into bold, personality-driven headlines, giving fans six unique reasons to believe in the Royals before Opening Day. Rather than promoting a schedule, the campaign promoted the stars fans would tune in to watch.
Andrew Benintendi - 2021 Gold Glove Award-winning left fielder
Salvador Perez - Major League Baseball home run leader in 2021 (English version)
Michael A. Taylor - 2021 Gold Glove Award-winning center fielder
Nicky Lopez - One of baseball’s best defensive infielders
Salvador Perez - Major League Baseball home run leader in 2021 (Spanish version)
Whit Merrifield - One of baseball’s premier base stealers
Scott Barlow - The Royals’ go-to shutdown reliever
Select Clips
Not every story fits in a few words. Editorial writing is one of my favorite ways to dig deeper, whether through interviewing athletes and artists, covering live entertainment, or finding the story beneath the press release.
Reasons to see ‘Spamalot’ on Broadway (New York Theatre Guide)
In Conversation: Kris Bubic (Royals Baseball Insider)
In Conversation: Nicky Lopez (Royals Baseball Insider)
In Conversation: Brad Keller (Royals Baseball Insider)
Reunited and It Feels So Good (Royals Baseball Insider)
In Conversation: Hunter Dozier (Royals Baseball Insider)
Kansas City Goes Blue. Literally. (Royals Baseball Insider)
Kauffman Stadium By the Numbers (Royals Baseball Insider)
What’s in A Name? (Royals Baseball Insider)